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Crafting products that matter
The LTTStore-y
Passion drives us the same way it drives you, and ours is for making high-quality products you need in your life—whether for function or flair. Creating products for some of the sharpest and most experienced critics in the tech world means we keep developing until we get it right, solving problems you didn’t even know you had.
Because normal means boring
Since 2008, we’ve made thousands of videos showcasing wild experiments, deep industry commentary, and of course, hot takes on the tech products you use every day. Along the way we fostered one of the world’s biggest communities of tech enthusiasts.
When you spend as much time immersed in that world as we have, it’s easy to see what’s missing. Eventually, we were done waiting for someone else to create the products we knew we wanted, so we founded Creator Warehouse, assembled the best team of industry experts we could, and started creating those products ourselves.
That was the moment LTTStore was born. We don’t just sell “merch,” we meticulously design the best products we can. Then we proudly stand behind them, whether it’s an ultra-comfortable T-shirt, cargo pants with way too many pockets, or the last USB-C cable you’ll ever need.
Designed by Nerds
Our products are designed in-house for gamers, shop workers, IT pros, or those who just appreciate meticulous craft. Many would say we waste too much time on small details. But real ones know there’s no such thing.
Everything we create gets shaped by years of careful iteration. Sure, we could slap a logo on any old screwdriver, but only LTTStore would design it with a bearing that spins for a full minute, just because we can. Those decisions aren’t an afterthought, it’s the difference between a product you simply use, to one you love to use and can rely on for years to come.
Shop LTT GearWhat we stand for
Obsession
We hold every product we make to a ridiculously high standard. You’ll know how good it is when you feel it in your hands—and you’ll want to tell your friends about it immediately. (You’re welcome.)
Expertise
Our founder Linus spent years reviewing products—so we care about the stuff you use every day. But the LTTStore goes a step beyond Linus—we have a multi-faceted team of industry experts that collaborate on each highly customized piece, rooted in a rigorous creative process and testing.
Evolution
We like to say we’re storybuilders and storytellers, because each piece we make has been shaped by years of customer feedback, internal testing and unexpected discoveries along the way. We know you love the details as much as we do, so we’re stoked to take you behind the scenes and share how each product evolves from concept to creation - and how your input influences our ideas.
How we make it happen
Engineering
Precision is everything so we engineer for perfection. Our lifelong obsession with technology drives every product we make.
Fashion
We’re on an endless quest to perfect our fit, fabric, and sizing. The result is the softest clothes, extended sizing (from S to 3XL) and thoughtful details for sensory sensitivities.
Graphics
We stretch our imaginations to consider how to make the things we love even better or ridiculously fun with features you just won’t find anywhere else.
Operations
You don’t get to 16 million YouTube followers without tight systems. We bring that approach to manufacturing, to dial in everything from supply chain to delivery.
Customer Service
Our team is here to help. If something goes wrong, or you want to share your honest feedback, let us know! We’ll always respond, because you're the reason behind what we do.
Software Development
Our codebase is a work of art. Obsessing over every detail, we engineer custom experiences with esoteric solutions that transform shopping into something genuinely unique.
Show us your gear @LinusTech.
